Privacy policy

Personal Data We Collect

When you visit the Site, we collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the web pages or products you view, the websites or search terms that referred you to the Site, as well as information about how you interact with the Site.

We collect information about your device using the following technologies:

• “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, please visit www.allaboutcookies.org.uk
• “Log files” track actions taken on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date and time.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

In addition, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We generally use the information we collect to communicate with you and carry out our marketing activities. Order Information will be used to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). In addition, we use this information to screen orders for potential risk or fraud; and

when consistent with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it, as described above. For example, we use Google Analytics to help us understand how our customers use the Site; you can learn more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the information page of the Network Advertising Initiative (“NAI”) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting the links below:
FACEBOOK
GOOGLE
BING

In addition, you can opt out of certain of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a “Do Not Track” signal from your browser.

If you are a resident of Europe, you have the right to access the Personal Information we hold about you and to request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details provided below.

In addition, if you are a resident of Europe, we inform you that we process your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site), or to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons.